Constructivism comparison
The first poster, designed by Varvara Stepanova, is a group of unisex sports uniforms. As it is concept art of sports uniforms, the use of bold lines is supposed to be eye catching and help you follow the movement of the player. The small line of text along the top is just enough to tell you what the image is but is small enough to keep your eye drawn to the uniforms. Like most Russian constructivist art from the time this piece uses minimal colours, in this case it only used black and red with the white of the background being the third colour.
In comparison, the second poster, designed by Alexander Rodchenko who happens to be Stepanova’s husband, is an advertisement for the State Publishing House (or Leningrad Department of Gosizdat). This posters purpose is to encourage learning and reading for everyone. Unlike the first poster the text is one of the main parts of this poster, with the way it gets taller being unique and eye catching enough to get you to read it. Another difference from the previous poster is the use of photography. Many posters from this time in Russia were made from recycled or old pieces of art cut up and re-positioned into a new poster so a collaged poster that combines all sorts of media wasn’t out of the ordinary at the time.
Similarly to the last poster it doesn’t use many different colours, with this poster including blue and green as well as black, red and white. The lines are also similar, drawing your eye to the most important parts and making everything stand out more.
In comparison, the second poster, designed by Alexander Rodchenko who happens to be Stepanova’s husband, is an advertisement for the State Publishing House (or Leningrad Department of Gosizdat). This posters purpose is to encourage learning and reading for everyone. Unlike the first poster the text is one of the main parts of this poster, with the way it gets taller being unique and eye catching enough to get you to read it. Another difference from the previous poster is the use of photography. Many posters from this time in Russia were made from recycled or old pieces of art cut up and re-positioned into a new poster so a collaged poster that combines all sorts of media wasn’t out of the ordinary at the time.
Similarly to the last poster it doesn’t use many different colours, with this poster including blue and green as well as black, red and white. The lines are also similar, drawing your eye to the most important parts and making everything stand out more.