Gender

]gender- culturally defined, roles change over time, represented in media
venus and mars, back in the 16th century it was the norm for women to be unfulfilled in sex ​
​patriarchy- good girl typeface. theres always more men at the top of fields and it sucks
essentialism/structuralism- dolls vs trucks. 
gender performance- we learn how were supposed to act
political, economic, scientific and social elements
male gaze- please stop looking at our tits. is there a female gaze now that more women make films (no its more of a male fantasy than designed to appeal to women)my opinion
letraset - type catalogue 1984 traced images from 60's magazines
erving goffman gender advertisements- analysed ads from the 60's and 70's
- ritual subordination of women
- power dynamic, home/work each are out of their depth in the other
- way the body is displayed. active forceful/ passive yeilding

tiger who came to tea, stay at home mum who cooks for dad and looks after the kid. very gender norm of them but its not a bad thing. dad saves the day by going to a cafe, mum saves a future day by buying tiger food

Laura Mulvey: visual pleasure and narrative cinema:
- a lot of men's views of female characters in cinema can be traced back to Freud.
- Language ties us to patriarchy  in a way we cant separate yet. Similarly, alternatives to Hollywood blockbusters can only be made because they have something to respond to.
- Bringing up how women are viewed kills some of the sexualization. Assuming men don't fully notice it until its pointed out.
- Scopophilia, pleasure from looking at something. Objectifying 
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​REVIEW LAURA MULVEYS ESSAY.