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​linguistic message- tag line, non coded and coded readings of it

French ad-
linguistic message-coded non coded
image message- coded non coded
anchorage
frame of reference (wwwwh)
tag line- pasta, sauce, parmesan, Italian luxury, font- looks traditional because its old. looks like the font on a restaurant sign. 
sounds fancy, 
Image- bag feels spontaneous, contents spilling but the brand names all face the camera. red, white and small bits of green. food+logos fall from top left to bottom right and leads eye to tag line. items are in the same order as the tag line. arranged like a still life. 
cultural stereotype, Italian through a French lens 
upper middle class shoppers, French, in a magazine, 1960's 

new fragrance tells us nothing but its new.
its selling Jennifer Lawrence more than the perfume
hopefully it doesnt smell like chlorine water.
some symbolism with dior being placed in the center of joy.
staged looking photo, perfect makeup, hair wet and slicked back in an unnatural way. random superimposed bottle at the bottom.
fresh, youthful, perfect, feminine, 
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WI ad, issue 114 march 2021:
The ad is targeted towards middle aged or old woman. Clearly shown by the model, the large, easy to read font and the easy to read information down the side. 
The lady looks friendly and casual, mug in one hand with the other in her pocket. Gives off a nice vibe, wont be scaring the grandkids when they come to visit.
Everything is blue, another calm colour. *according to google* Blue is a colour that inspires trust and stability, its also very calming. Definitely something an old woman would appreciate. The blue is more than likely aiming for the calm, trusting angle rather than the masculine angle.
Orange price circles *according to google* orange can create a feeling of caution but can also be fun and cheerful. Its opposite to the blue, making the price stand out. It apparently also inspires impulse buyers, added to by the savings indicated in the circles. 
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